Krungsri reveals success of “Krungsri Mung-Mee SHOP: the Booster to Your Business” on-ground campaign; drives 30% transaction surge

Krungsri (Bank of Ayudhya PCL) announces significant progress in its on-ground campaign, Krungsri Mung-Mee SHOP: the Booster to Your Business“. The campaign organized caravans to meet SME businesses in commercial areas and large markets across Bangkok and other provinces, allowing customers to directly test the Krungsri Mung-Mee SHOP application. Over the past five months, the campaign has achieved considerable success, with a 30% increase in transaction volume and a 15% growth in new merchants using the app compared to the same period last year.

Ms. Duangkamol Limpuangthip, Krungsri Head of SME Banking Group said, “Our efforts to connect with customers nationwide through the on-ground campaign, Krungsri Mung-Mee SHOP: the Booster to Your Business, have allowed us to introduce and raise awareness of the application among smaller businesses more effectively. Consequently, both transaction volume and the number of new customers have continually increased. Additionally, we have gathered valuable insights from customers that help us enhance the application to better meet merchants’ needs. This feedback has made the Krungsri Mung-Mee SHOP application a vital tool that simplifies life for merchants, reinforcing Krungsri SME’s commitment to supporting SMEs at all levels and enabling them to conduct business and transactions more flexibly.”

“A key feature of the Krungsri Mung-Mee SHOP application attracting small businesses is its support for payments from foreign tourists via WeChat and Alipay. This feature has provided shop owners more opportunities to increase their sales. The Bank has found a threefold increase in WeChat and Alipay transactions compared to the previous year. This growth reflects the development of features and a robust system supporting efficient payments, helping small shops sell more products”, Ms. Duangkamol added.

Over the past five months, Krungsri has launched the campaign, Krungsri Mung-Mee SHOP: the Booster to Your Business, deploying caravans and parades to targeted areas across 6 provinces that attract both Thai and foreign tourists. These areas include Bangkok, Prachuap Khiri Khan, Chonburi, Samut Songkhram, Chiang Mai, and Songkhla. The team has actively engaged with numerous SME businesses, introducing various features and services to merchants. This initiative helps merchants leverage technology to increase sales and enhanced customer satisfaction.

The Krungsri Mung-Mee SHOP application serves as an exceptional payment gateway for SME businesses, effectively addressing customer pain points. In addition to enabling quick receipt of payments for goods and various services through QR codes across multiple channels, it also includes a voice notification feature. This feature ensures peace of mind by safeguarding against fraudulent activities.

Furthermore, Krungsri Mung-Mee SHOP users can utilize the app for both over-the-counter sales and online channels, including social commerce. They can create QR codes to accept payments and send bills via platforms like Facebook Messenger, Instagram, and LINE. Buyers can conveniently pay using various financial channels, including scanning QR codes from mobile banking apps or using Visa/MasterCard credit cards. Additionally, Chinese tourists can pay using electronic wallets such as Alipay and WeChat Pay, as well as QR codes. Tourists from Cambodia, Malaysia, Laos, Vietnam, Singapore, Indonesia, and Hong Kong can also scan and pay. Thus, Krungsri Mung-Mee SHOP serves not only as a digital solution for Thai customers but also as a gateway to business opportunities for merchants catering to foreign tourists. Moreover, the app streamlines accounting by summarizing sales data, categorizing it clearly, and managing sales slips all within a single application.

Merchants who are already owners of any Krungsri account and users of KMA krungsri app can simply download the Krungsri Mung-Mee SHOP application from AppStore or Play Store and start using it immediately, without having to visit the Bank’s branch. For more information, visit or contact Krungsri Call Center 1572 and any Krungsri branches nationwide.